About Us

Rashid Al Jabri

Royal Smart Limousine LLC (formerly known as Royal Luxury Transport LLC) is a member of the Rashid Al Jabri Group of Companies. It was founded by Rashid Al Jabri in the year 2002 to cater for the growing need of luxurious, reliable, and readily available transport in the growing local and expat community by providing 24-hour limousine service.

In the year 2015, the CEO, Rashid Al Jabri, combined Dubai’s remarkable foundation of traditional values, development, and technology with his passion for adventure, innovation, superior customer service and life-long entrepreneurial spirit, making a brilliant decision to rebrand the traditional classic transport business to a smarter, more current, trendy and forward looking luxury transportation service while maintaining the exceptional personalized, high-level and quality driven foundation bringing forth the new company slogan - ‘The Smart Experience.’

Royal Smart Limousine LLC has grown from a 30-vehicle limousine service to a full chauffeured service transportation company providing close to 500 top-notch service fleet to a vast array of clientele utilizing almost every type of luxury vehicle available in the chauffeured limousine services industry. The company has become the most innovative luxury transport service in the industry constantly updating its operations with the latest technologies, software, computers, vehicles and not forgetting its fully trained, dedicated employees assuring clients of a Smart Experience throughout.

We invite you to ‘The Smart Experience’ in the spirit of Dubai’s vision, optimism, commitment, and world-class development.

Mission, Vision & Values

The world is changing around us in all aspects. To continue to thrive as a leading limousine company, we must look ahead, analyze the changes, understand the trends and move swiftly to prepare for the future.

Our vision portrays the way we operate, which can be construed, by our pioneering efforts towards becoming the largest, strongest and most famous in the luxury transportation industry. To achieve this vision, we firmly believe that positive thoughts and attitude can lead to veritable change in the world. This is not only the way in which we choose to do business, but it also forms the underlying values and philosophy of the company.

As the leading luxury limousine operator in UAE, we passionately set and maintain the highest standards by assiduously serving our discerning and demanding clients. Our professional staff recognize that attention to detail is paramount and they are always prepared to go the extra mile for each customer.

Since the company’s inception in 2002, three key values have helped define our philosophy and provide motivation for our employees:

It is on the basis of these values that we have sought to build our network, expand the scope of our activities, fuel the dreams of our clients, and secure the future successes of our company.

Our Promise

We are dedicated to provide you with only the latest, safest, and most comfortable vehicles with the latest technologies, sophisticated features and amenities guaranteed to elevate your travel experience to a new level of excellence and an unforgettable experience for you and your guests. To strengthen our promise and enhance you comfort and safety, Royal Smart Limousine LLC offers the following professional services and amenities:

Our Partners

Royal Smart Limousine LLC provides 24-hour transportation services to all partners and organization, from 7am to 11pm information desk and 24-hour professional and English speaking drivers. All our fleet is insured and we run a ‘no-smoking policy’ for the comfort of all our customers.

We offer diverse and unforgettable experience, offering authentic and rich variety of international vehicles. With us, be assured of a smart experience, and at the same time, relaxing atmosphere with a winning combination of great and friendly service.

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