About Us



Royal Smart Limousine LLC (formerly known as Royal Luxury Transport LLC) is a member of the Rashid Al Jabri Group of Companies. It was founded by Rashid Al Jabri in the year 2002 to cater for the growing need of luxurious, reliable, and readily available transport in the growing local and expat community by providing 24-hour limousine service.

In the year 2015, the CEO, Rashid Al Jabri, combined Dubai’s remarkable foundation of traditional values, development, and technology with his passion for adventure, innovation, superior customer service and life-long entrepreneurial spirit, making a brilliant decision to rebrand the traditional classic transport business to a smarter, more current, trendy and forward looking luxury transportation service while maintaining the exceptional personalized, high-level and quality driven foundation bringing forth the new company slogan - ‘The Smart Experience.’

Royal Smart Limousine LLC has grown from a 30-vehicle limousine service to a full chauffeured service transportation company providing close to 500 top-notch service fleet to a vast array of clientele utilizing almost every type of luxury vehicle available in the chauffeured limousine services industry. The company has become the most innovative luxury transport service in the industry constantly updating its operations with the latest technologies, software, computers, vehicles and not forgetting its fully trained, dedicated employees assuring clients of a Smart Experience throughout.

We invite you to ‘The Smart Experience’ in the spirit of Dubai’s vision, optimism, commitment, and world-class development.



At Royal Smart Limousine, we aim to provide affordable, high-quality, and luxurious transportation services to our clients. Looking forward to exceeding their expectations by delivering customized, reliable, and professional services that fulfill their needs.

Through our journey, we realized how it is important to provide clients with comfortable and stress-free rides, which motivated us to offer a fleet of chauffeured luxury vehicles to provide a seamless and enjoyable ride.

The skills of our chauffeurs are exceptional from the point of professionalism and experience to guarantee our clients' travel needs are met with the utmost care and attention.

With our commitment to providing our clients with an exceptional and affordable experience, we never compromise quality or luxury. Our goal is to become the go-to transportation service provider for malls, hotels, corporates, individuals, and groups seeking premium transportation services at an affordable price.

RSL believes in delivering the best value for our clients within their budget is the path to creating lasting relationships based on trust, integrity, and exceptional service.


Our vision at Royal Smart Limousine is to become a leading provider of luxurious transportation services worldwide. We are committed to a set of standards in our journey for excellence in the transportation industry by delivering world-class services and continuous development.

We visualize a future where our services are recognized globally, and our brand is the mark for quality, luxury, and affordability. We are committed to expanding our reach and providing our services to clients in various sectors, including corporate, events, kids, enterprise, and private transportation.

We depend on technology and innovation to provide our clients with the utmost transportation experience. We are constantly investing in our fleet and chauffeurs to ensure that we remain at the top of the transportation industry.

We are working to set the name of RSL to be the preferred transportation service provider for clients around the world who demand exceptional service and luxurious vehicles.


We are dedicated to provide you with only the latest, safest, and most comfortable vehicles with the latest technologies, sophisticated features and amenities guaranteed to elevate your travel experience to a new level of excellence and an unforgettable experience for you and your guests. To strengthen our promise and enhance you comfort and safety, Royal Smart Limousine LLC offers the following professional services and amenities:

  • Highly-trained chauffeurs and customer service representatives
  • Immaculately maintained vehicles
  • Clean and comfortable vehicles
  • On-time-every-time guarantee
  • Additional amenities including: Infant and child seats, free Wi-Fi, bottled water, newspaper, etc.